The big spark came in February when the company warned of disappointing revenue and profits ahead. Shares had plunged 42% this year, before the deal was announced. It has 433 million members worldwide, but its growth has been slowing. LinkedIn ( LNKD) had $3 billion in revenue last year, up 35% from the year before. But over the past six months, despite still being a sizable business, shares have started to sink as Facebook ( FB) has soared. LinkedIn had a long, multi-year run as the best-performing social network in the stock market. Related: Hackers selling 117 million LinkedIn password
In the future, Microsoft might even deploy Cortana as a virtual assistant to write the email too, based on that LinkedIn data.įor HR professionals, Microsoft could integrate LinkedIn work history of interested candidates to determine compensation offers and job placement. Together, the two companies could build new types of services that would be particularly useful for workers in sales and HR roles, according to Rodney Nelson, lead Microsoft analyst at Morningstar.Ī sales rep could look up someone he's pitching to through Outlook and see their LinkedIn information while writing an email pitch.
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